The Colbert bump is measurable. As any good engineer will tell you, that also means it’s real. (If it can’t be quantified, how do we know it really exists?)

His analysis finds that Democrats who appear on The Colbert Report enjoy a significant increase in the number and total amount of donations they receive over the next 30–40 days when compared to similar candidates who do not appear on the show. Specifically, Democrats who come on the program raise $8,247 more than colleagues who don’t do so on the 32^nd day following their appearance—“a bump of roughly two-fifths over the normal rate of receipts.”

I wonder what Pelosi and Emanuel think now? (Probably the same thing they always did – admitting you were wrong is a sign of weakness in sports politics).

This entry was posted on Thursday, August 14th, 2008 at 11:16 am by Ari and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.