Men have fallen
Tuesday, April 22nd, 2008 by AriSports advertising is usually a case study in advertising that targets men – from beer and strip clubs to cars sporting events, it’s obvious what advertisers think men want. The other day while listening to the Flyers-Caps game on the radio I heard something new – an advertisement for cosmetic surgery that was clearly aimed at men. I somehow feel like it’s the end of an era, but I’m not really sure what era that is (perhaps the era when at least some percentage of the population didn’t have huge psychological issues with their physical appearance). Most likely it’s the beginning of a new one. sigh.
