Septa
Sunday, February 25th, 2007 by adminAlthough I complain about septa a lot, there is one thing for which I cannot fault them. They currently have an advertising campaign (which is costing them $600,000), which features Septa employees telling their customers about some of the uniqueness of Philadelphia of which Septa is an integral part. Most advertising campaigns, even ones that use “real” people, chose model-thin and classically beautiful people to be spokespersons. Septa has actually chosen normal people. Of the three ads I see most frequently on the subway, 2 are borderline obese and the third has a face only a mother could love. It is nice to see that they actually did get real employees and not a model they hired for a day.
